{"id":711,"date":"2026-02-13T18:41:28","date_gmt":"2026-02-13T18:41:28","guid":{"rendered":"https:\/\/texacopuertorico.com\/history\/"},"modified":"2026-03-10T15:43:14","modified_gmt":"2026-03-10T15:43:14","slug":"history","status":"publish","type":"page","link":"https:\/\/texacopuertorico.com\/en\/history\/","title":{"rendered":"History"},"content":{"rendered":"\t\t
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ABOUT THE TEXAS COMPANY<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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We’ve changed our look a bit over the years, but we’ve never stopped fueling adventure. Buckle up for a trip through time with the Texaco star.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t

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1902 - 1931 <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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OUR STAR IS BORN<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Texaco was born in Beaumont, Texas in 1902. Back then we called ourselves The Texas Company, but when a salesman saw the abbreviation \u201cTexaco\u201d in a telegram, it became our favorite nickname.<\/p>

The first Texaco star arrived in 1903, when a 19-year-old Italian refinery worker suggested we embrace the five-pointed symbol of Texas. He later added a green \u201cT\u201d \u2013 a color scheme he probably picked up from the Italian flag.<\/p>

Over time, the logo changed subtly. And we added new brands such as Havoline Oil, when we acquired Indian Refining Company in 1931.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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1932 - 1959<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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THE PERFORMANCE CHIEF<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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As Texaco grew, so did our commitment to performance. In 1932, we introduced Texaco Fire Chief gasoline, followed by Sky Chief gasoline in 1938 \u2013 bringing higher-octane options to pumps across America.<\/p>

We also updated our look, debuting the white enamel-clad \u201cTexaco Type\u201d filling with a new \u201cbanjo\u201d logo and sign in 1936.<\/p>

And Texaco, the brand by which the public knew us, became our corporate name in 1959.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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1960 - 1980<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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TRUST YOUR CAR<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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The 1960s were all about fast-moving changes, but travelers knew they could count on Texaco.<\/p>

The long-running \u201cTrust your car to the man who wears the star\u201d advertising campaign began in 1962 and a hexagon version of our logo was introduced in 1963. Both would become icons of the road for an entire generation.<\/p>

Talk about trusting your car to the man who wears the star. For a decade, beginning in 1975, Bob Hope became \u201cMr. Texaco,\u201d advertising Texaco on his TV specials.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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1981 - 2025<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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DRIVING PERFORMANCE<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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The current Texaco star and modern station design launched in 1981. In 2001, Texaco and Chevron merged to become ChevronTexaco. Not long after, we added the cleaning power of Techron to every grade of our gasoline.<\/p>

Today the Texaco star shines in 16 states and in countries around the globe. Wherever you see it, we\u2019re ready to help you get where you\u2019re going and get the best performance from your car.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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2024 - PRESENTE<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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PERFORMANCE<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tLa actual estrella de Texaco y el moderno dise\u00f1o de la estaci\u00f3n se lanzaron en 1981.\u00a0En 2001, Texaco y Chevron se fusionaron para convertirse en ChevronTexaco. Poco despu\u00e9s, a\u00f1adimos el poder limpiador de Techron a cada grado de nuestra gasolina.\n\nHoy en d\u00eda la estrella de Texaco brilla en 16 estados y en pa\u00edses de todo el mundo. Dondequiera que la veas, estamos preparados para ayudarte a llegar a tu destino y obtener el mejor rendimiento de tu coche.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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ABOUT THE TEXAS COMPANY We’ve changed our look a bit over the years, but we’ve never stopped fueling adventure. Buckle up for a trip through time with the Texaco star. 1902 – 1931 OUR STAR IS BORN Texaco was born in Beaumont, Texas in 1902. Back then we called ourselves The Texas Company, but when […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"ngg_post_thumbnail":0,"footnotes":""},"class_list":["post-711","page","type-page","status-publish","hentry"],"yoast_head":"\nHistory - Listeo<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/texacopuertorico.com\/historia\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"History - Listeo\" \/>\n<meta property=\"og:description\" content=\"ABOUT THE TEXAS COMPANY We’ve changed our look a bit over the years, but we’ve never stopped fueling adventure. Buckle up for a trip through time with the Texaco star. 1902 – 1931 OUR STAR IS BORN Texaco was born in Beaumont, Texas in 1902. Back then we called ourselves The Texas Company, but when […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/texacopuertorico.com\/historia\/\" \/>\n<meta property=\"og:site_name\" content=\"Listeo\" \/>\n<meta property=\"article:modified_time\" content=\"2026-03-10T15:43:14+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"10 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/texacopuertorico.com\\\/historia\\\/\",\"url\":\"https:\\\/\\\/texacopuertorico.com\\\/historia\\\/\",\"name\":\"History - Listeo\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/texacopuertorico.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/texacopuertorico.com\\\/historia\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/texacopuertorico.com\\\/historia\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/texacopuertorico.com\\\/wp-content\\\/uploads\\\/2026\\\/02\\\/texas-icon.svg\",\"datePublished\":\"2026-02-13T18:41:28+00:00\",\"dateModified\":\"2026-03-10T15:43:14+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/texacopuertorico.com\\\/historia\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/texacopuertorico.com\\\/historia\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/texacopuertorico.com\\\/historia\\\/#primaryimage\",\"url\":\"https:\\\/\\\/texacopuertorico.com\\\/wp-content\\\/uploads\\\/2026\\\/02\\\/texas-icon.svg\",\"contentUrl\":\"https:\\\/\\\/texacopuertorico.com\\\/wp-content\\\/uploads\\\/2026\\\/02\\\/texas-icon.svg\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/texacopuertorico.com\\\/historia\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/texacopuertorico.com\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"History\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/texacopuertorico.com\\\/#website\",\"url\":\"https:\\\/\\\/texacopuertorico.com\\\/\",\"name\":\"Listeo\",\"description\":\"Experimenta la Diferencia\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/texacopuertorico.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"History - Listeo","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/texacopuertorico.com\/historia\/","og_locale":"en_US","og_type":"article","og_title":"History - Listeo","og_description":"ABOUT THE TEXAS COMPANY We’ve changed our look a bit over the years, but we’ve never stopped fueling adventure. Buckle up for a trip through time with the Texaco star. 1902 – 1931 OUR STAR IS BORN Texaco was born in Beaumont, Texas in 1902. 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